We are intelligent business.
We learn everything there is to know about your brand and its competition, consumers, strengths and opportunities.
We work with your team to sharpen those insights into a fresh and focused strategic direction.
We provide the hands-on training needed to bring your brand to life.
We help you build the feedback loops necessary to measure progress on your initiatives and course-correct as unexpected challenges arise.
Disruption breeds competition. Competition drives innovation.
This is the new reality for ISDs across Texas and around the country as the full impacts of school choice begin to blossom. Make no mistake; your competitors (charter schools, private schools, other districts) are targeting your parents in the same way traditional businesses target customers. In response to these tactics, ISDs must adopt increasingly “customer-centric” attitudes, systems and processes. You must understand the parent (customer) journey in relation to your schools and then identify moments of friction you can fix, or moments of delight you can build upon. Data is essential to this process.
TELEVISION & MEDIA
The People Formerly Known as the Audience.
Ownership consolidation. Changing media consumption behaviors. Fake news.Our business has never moved faster, and consumer trends and sentiment change at an even faster rate. Today’s media companies demand agile analytics to gain in-the-moment insights, quickly optimize concepts, or leverage brands. The problem is most research companies simply haven't reinvented themselves to leverage today's technologies to do this. As a result, many stations and broadcast groups gravitate toward personal intuition and internal conversations as substitutes for consumer insights because they seem like the only options that work in a world of short time frames and comprehensive, cost-prohibitive, one-and-done research studies. AR&D has a better solution.
SMALL & MIDSIZE BUSINESSES
Your Customers Have High Expectations.
They demand your business meet them where they are and when they want. To thrive in today’s “world of me,” data and customer experience must be at the heart of your strategy…and your brand. After all, your business’s brand comes alive both physically and emotionally in customer interactions. It is vital for your brand to have a clearly-defined, authentic story; and for the customer journey to reinforce that brand story consistently across all touch points. Customer analytics is the feedback loop that ensures that happens. It allows you to continuously listen, learn and adapt, so you can better meet the needs of your customers and keep your brand relevant. But fully embracing real-time analytics to capture data-related opportunities – ones that boost share of wallet and revenue or even create entirely new product offerings – remains a challenge for many small and midsize businesses. Many have the passion, but lack the time, mindset or skills necessary to effectively implement and fully utilize customer analytics.