Today’s media companies need agile market research and data aggregation to gain in-the-moment insights, quickly optimize concepts, or quickly leverage competitive opportunities. The problem is that most media research hasn’t been reinvented to keep pace with these needs and today's technologies. As a result, many stations and broadcast groups gravitate toward personal intuition and internal conversations as substitutes for true consumer insight because they seem like the only options that work in a world of short time frames and comprehensive, cost-prohibitive, one-and-done research studies.
That’s why the AR&D researchers created our Pulse Poll system. It is a robust research platform that fuses technology, methodology and human expertise to deliver actionable insights at the speed of business. The Pulse Poll suite of survey modules are issue-specific, narrowly focused on specific tactical challenges and questions stations regularly face. Corporate-specific metrics and KPIs can be integrated into the platform as needed to track and compare performance.
AUTOMATED SURVEY DESIGNS
By leveraging the power of automation and real-time reporting, AR&D’s Pulse Poll solution enables stations to obtain actionable insights much more quickly and cost-effectively than traditional methods. No proposals and no lengthy questionnaire design discussions mean you get answers when you have questions, not questions when you need answers.
No more waiting for custom reports and presentations. Interactive data visualizations instantly turn field data into insight, improving productivity with more time for strategic-level thinking.
INNOVATIVE COLLABORATION FEATURES
More eyes looking at more data in more ways helps stations build a more data-driven culture and act with the agility of a startup, a must in today’s rapidly evolving media ecosystem.
The notion of faster, more affordable research isn’t new – time and money have always been challenges. Pulse Polls reduce per-respondent costs by 61% compared to traditional, long-form custom surveys while allowing more consistent, frequent contact with your audience.