SMALL & MIDSIZE BUSINESSES
Your business is your baby! You’ve created, nurtured, and cared for your business, but it’s facing an uncertain future. You want to surround yourself with those who care for it as much as you do. That’s AR&D, a company that recognizes your challenges and couples it with great research know-how and innovative digital strategies that will allow your bundle of joy to not just survive, but thrive.
ANALYZE
Businesses that are thriving in this “world of me” have data and customer experience at the heart of their strategies. In a recent Harvard Business Review survey of business leaders on their use of analytic services.
But fully embracing real-time customer analytics to capture data-related opportunities – ones that boost share of wallet and revenue or even create entirely new product offerings – remains a challenge for many small and midsize businesses. Many have the passion, but lack the time, mindset or skills necessary to respond effectively to these disruptive opportunities.
AR&D can help. We develop and implement systems that allow SMBs to continuously listen, learn and adapt to better meet the needs of their customers. In short, to deliver the right messages or actions to the right customers at the right time. Let us help drive your customer obsession.UNDERSTAND
Every business strategy has blind spots – critical decision points where the view ahead is obstructed. Market research provides a critical roadmap at times like these. It quantifies the high-hurdle challenges and pinpoints fertile opportunities. It removes much, not all, of the guesswork and in doing so significantly raise your batting average while reducing risk.
AR&D is your guide to the story in your data. We help you more closely connect to your customers by asking the right questions of the right data so you can move forward with clarity, precision and confidence. Smart business decisions don’t happen by chance. They are informed by data-driven insights and actionable intelligence. We don’t believe in “data dumps” – handing you a report and leaving you to figure it out. We are data storytellers, pinpointing what matters most and providing clear direction so you can engage your audience, surpass your competition, and thrive in your market. Let us tell your business’s story.DEVELOP
While some organizations may offer an array of services, the most successful among them craft a narrowly focused brand or persona that advances the attributes that are highly-valued by customers AND distinct from their competition.
AR&D is a nationally-acclaimed brand development company. Our team has developed brands for local broadcasters, regional banks, and medium and small-sized businesses throughout North America. Notably, AR&D was the architect of the “Spirit of Texas” brand at WFAA-TV (Dallas) and dozens of Texas businesses like the Cooper Clinic (“Preventive Medicine”) and their executive division (“Taking Care of Your Business by Taking Care of Your Leaders”). Let us help you build a comprehensive Brand Engagement Playbook for your business or organization. The Playbook will serve as the blueprint for all components of your marketing strategy. It will be developed for your specific competitive situation and be customized based upon your business’s unique brand pillars, stakeholder targets and particular communication strategies.
Small and midsize businesses must be able to tell more powerful, authentic, and well-branded stories, and they must do so seamlessly across all platforms. Strong social and digital content can help your business attract new clients, deepen your relationship with current customers all while building brand recognition and loyalty.
AR&D will help you build a robust annual social and digital media plan tailored just for your business with specific monthly goals and tactics. We’ll be right by your side helping your team evolve the plan when new social and digital features are released, algorithms change, or innovative advertising options become available.
We can do this. Together. Let’s get started.
ANALYZE
Personalization is the magic word for connecting with customers today. They respond to experiences that are timely, targeted, and tailored to their specific needs – and reject those that aren’t.
Businesses that are thriving in this “world of me” have data and customer experience at the heart of their strategies.
Learn More
In a recent Harvard Business Review survey of business leaders on their use of analytic services.
70% reported increasing spending on real-time customer analytics solutions over the past year.
58% are seeing a significant increase in customer retention and loyalty from using customer analytics.
51% say use of real-time customer analytics has provided them with a significantly better understanding of, and strengthened, their customer journey.
44% say customer analytics has generated significant revenue growth.
But fully embracing real-time customer analytics to capture data-related opportunities – ones that boost share of wallet and revenue or even create entirely new product offerings – remains a challenge for many small and midsize businesses. Many have the passion, but lack the time, mindset or skills necessary to respond effectively to these disruptive opportunities.
AR&D can help. We develop and implement systems that allow SMBs to continuously listen, learn and adapt to better meet the needs of their customers. In short, to deliver the right messages or actions to the right customers at the right time.
Let us help drive your customer obsession.
UNDERSTAND
Your customer has a story to tell. Do you know what it is? Can you hear it? Will you?
Every business strategy has blind spots – critical decision points where the view ahead is obstructed. Market research provides a critical roadmap at times like these. It quantifies the high-hurdle challenges and pinpoints fertile opportunities. It removes much, not all, of the guesswork and in doing so significantly raise your batting average while reducing risk.
Learn More
AR&D is your guide to the story in your data. We help you more closely connect to your customers by asking the right questions of the right data so you can move forward with clarity, precision and confidence.
Smart business decisions don’t happen by chance. They are informed by data-driven insights and actionable intelligence. We don’t believe in “data dumps” – handing you a report and leaving you to figure it out. We are data storytellers, pinpointing what matters most and providing clear direction so you can engage your audience, surpass your competition, and thrive in your market.
Let us tell your business’s story.
DEVELOP
A brand is the sum total of all the emotional connections a customer feels for a business or an organization. A brand exists in the minds of the consumer, not in what the organization thinks of itself.
While some organizations may offer an array of services, the most successful among them craft a narrowly focused brand or persona that advances the attributes that are highly-valued by customers AND distinct from their competition.
Learn More
AR&D is a nationally-acclaimed brand development company. Our team has developed brands for local broadcasters, regional banks, and medium and small-sized businesses throughout North America. Notably, AR&D was the architect of the “Spirit of Texas” brand at WFAA-TV (Dallas) and dozens of Texas businesses like the Cooper Clinic (“Preventive Medicine”) and their executive division (“Taking Care of Your Business by Taking Care of Your Leaders”).
Let us help you build a comprehensive Brand Engagement Playbook for your business or organization. The Playbook will serve as the blueprint for all components of your marketing strategy. It will be developed for your specific competitive situation and be customized based upon your business’s unique brand pillars, stakeholder targets and particular communication strategies.
Working at a smaller business likely means you’re a jack of all trades. You have a lot to do, not a lot of time in which to do it and really need a good partner – someone who can help you get it all done. We get that. And we’re here to help.
Learn More
Small and midsize businesses must be able to tell more powerful, authentic, and well-branded stories, and they must do so seamlessly across all platforms. Strong social and digital content can help your business attract new clients, deepen your relationship with current customers all while building brand recognition and loyalty.
AR&D will help you build a robust annual social and digital media plan tailored just for your business with specific monthly goals and tactics. We’ll be right by your side helping your team evolve the plan when new social and digital features are released, algorithms change, or innovative advertising options become available.
We can do this. Together. Let’s get started.
THE AR&D WAY
