Research

AR&D researchers have been called upon to address an extraordinarily wide range of problems and challenges. To do so effectively, we've developed a set of research tools that is second to none. No matter your challenge, we very likely have experience with it and most certainly have at hand the research techniques, analytical capabilities, and protocols to bring you the solutions you need.

We have experience identifying and applying the right research method in the right circumstances, including:

  • Telephone-based interviews
  • Focus groups – qualitative
  • Focus groups – with a quantitative component
  • Ethnographic studies
  • Online capabilities
  • AR&D's Innovation Lab™
  • Real-Time Response™ dials technology
  • And more... 

The staff of AR&D is trained in advanced quantitative methods and accomplished in their application. AR&D goes far beyond the ordinary cross-tab, using:

  • Factor Analysis
  • Cluster Analysis
  • Regression Analysis
  • Causal Modeling
  • Summated Rating Scale Analysis
  • CHAID/Decision Tree Analysis
  • Network Analysis
  • Logit/Probit Modeling
  • Conjoint Analysis
  • Perceptual Mapping
  • CATPAC and other techniques for the advanced analysis of viewer comments
  • And more... 

And, we have developed a number of proprietary analytical models that get inside your problems and provide insights others pass by:
 
  • Brand Statement Analyst
  • Brand Definition Models
  • Barriers-to-viewing Modules
  • Growth Path Analyst - our powerful talent assessment model
  • Talent Cohort Models
  • Program Forecaster
  • The L-7 Model of Brand Meaning
  • The Pre-decision Model of favorite station choice
  • Insight-P– our proprietary psychographics module
  • Insight-M– our unmatched viewing motivations module
  • Brand attribute Priority, Needs, Gaps and Lead-Lag Models
  • Program Mapping - A visual management tool for program analysis
  • Panoramic Branding's™ full course of research processes
  • And more... 

In short, whatever your research needs, AR&D has the tools and people to provide the solutions.

For more information, contact any member of the AR&D team, including:
Jerry Gumbert
AR&D, LLC
817-924-6922 (Office)

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