Situation Analysis

This CBS affiliate in a large (top 20) market had a lot of ground to make up. A late entrant in local news, this UHF station was, in its short history, an independent station. Then a weak Fox affiliate prior to the affiliation shuffle in the mid 1990’s that resulted in a network switch and the launch of local news. Compounding the issue were the three other stations in the market already doing news. Each was owned by a large, deep-pocketed group, and each had been covering news for at least a half century.