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Basic Media 2.0: It's all about tribes
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As I've said many times, I write about media through the lens of postmodernism (or postcolonialism), because the view makes some things perfectly clear from the get-go. One example is an AP story this week about social networking sites with the headline: MySpace, Facebook: Big not always better : ... more »
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Promotional branding: show, don't tell
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We’ve discussed the importance of proving more than claiming. When viewers see and hear, they believe. Not only does this approach sell your point of difference, but it also gets the proof of branding spot on the air fast. That’s because the news team knows... more »
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Branding Works: Winning severe weather in Hawaii
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At first glance, suggesting that a Honolulu TV station brand itself as Hawaii’s Severe Weather Station is a little like trying to sell the proverbial ice boxes to Eskimos. This is paradise after all with swaying palm trees, beautiful sandy beaches, and ocean breezes. But despite... more »
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