Hollis Grizzard Jr

Hollis Grizzard, Jr

Senior Station Strategist

“If you don't stand for something or have the courage to stand out, you will be the first to be eaten.”

 

With a passion for compelling content and a flair for distinctive marketing, Hollis has guided clients/stations to rapidly develop powerful and prosperous brands.

 

Hollis' thorough understanding of all facets of the communications process is derived from his varied career, which began as a newspaper photographer. Moving to television, Hollis' experience includes photographer, reporter, anchor, producer, news director, and station manager. In the newsroom, Hollis specialized in investigative journalism and received numerous awards for his investigative reports.

 

His promotions and marketing experience includes producing and writing Addy award winning commercials, including one in which he appeared.

 

With over 7 years in station management, Hollis developed an appreciation for the difficulties of executing competitive strategies while meeting the daily demands of station leadership. As a station consultant for 11 years, including more than 6 with Frank Magid Associates, Hollis has assisted stations both large and small from California to Virginia and North Dakota to Texas.

In addition to his work in journalism, Hollis has managed or consulted campaigns for Mayors and State Representatives and has served as a press secretary for a US Senate campaign, where he worked for the legendary campaign consultant James Carville.

 

Hollis has a degree in Journalism from the University of Texas at Austin. He now lives in San Antonio with his wife and their two greyhounds and spends as much time as possible cycling on his road bike.