Hollis Grizzard Jr

Hollis Grizzard, Jr.

Senior Station Strategist

“Becoming a market leader and staying there is not for the shy, the timid or the risk-averse.”


With a passion for compelling content and a flair for distinctive marketing, Hollis has guided clients/stations to rapidly develop powerful and prosperous brands.


Hollis' thorough understanding of all facets of the communications process is derived from his varied career, which began as a newspaper photographer. Moving to television, Hollis' experience includes photographer, reporter, anchor, producer, news director, and station manager.


In the newsroom, Hollis specialized in investigative reporting. His reports have led to criminal indictments against a county commissioner charged with using county equipment for personal gain and a city building inspector for accepting a bribes. Other investigations resulted in the termination of city employees and a rewrite of the city’s employment policy.


For his investigation into the harmful impact – including cancers and birth defects – that uranium mining had on a rural South Texas county, Hollis received the national Sigma Delta Chi Bronze Medallion from the Society of Professional Journalists for "Broadcasting in Public Interest."


With over seven years in station management, Hollis developed an appreciation for the difficulties of executing competitive strategies while meeting the daily demands of station leadership. As a station consultant for 11 years, including more than 6 with Frank Magid Associates, Hollis has assisted stations both large and small from California to Virginia and North Dakota to Texas.


In addition to his work in journalism, Hollis has managed or consulted campaigns for Mayors and State Representatives and has served as a press secretary for a US Senate campaign.


Hollis has a degree in Journalism from the University of Texas at Austin. He now lives in San Antonio with his wife and their two greyhounds and spends as much time as possible cycling on his road bike.