Now that we've had the site lauched for a couple of months, we're in the process of fine tuning. We want ar-d.com to be a place where people return to every day for news and information about our industry. We have imported feeds from sites we respect, and we are building out more blogs from our own staff.

Recently, this would have been unthinkable - at any company. But we preach how "sending people away" is the surest sign they will come back. Be the place where people start looking for information and they will always return. This is Google's entire business model.

We'll also hear "You're just saying that, you're consultants." I can't argue with the former, but really - have you ever received so much free advice from people who were only in it for the money? Yes - this is my job. But I haven't strayed so far from my believe that journalism can be made better by bringing it online, either.I wrote about convergence media for six years before being paid a penny to help anyone about it.

Consultants tell. We listen. So please, share with us your success stories. One thing we do very well is share great stories. Leave out your station name, if you wish. However, keep in mind that the better you look and the better your station looks, the more likely it is you will be hailed as industry leaders.

Share your name and your story, right here. We're in the MediaReinvention together. I'm listening right along with the rest of you. If you're not inclined to post, email me at ssafran (at) ar-d (dot) com.

I'll even share my thoughts on the idea right back.