Amid the usual V|@gr?/\ and Nigerian scam emails, across my transom comes this exciting news:

 {{03)),

It is my pleasure to inform you that you are being considered for inclusion into the 2008-2009 Princeton Premier Business Leaders and Professionals Honors Edition section of the registry.

The 2008-2009 edition of the registry will include biographies of the world's most accomplished individuals. Recognition of this kind is an honor shared by thousands of executives and professionals throughout the world each year. Inclusion is considered by many as the single highest mark of achievement. 

Imagine! Me! {{03))! A Princeton Premier Business Leader Honor winner!

They could have at least done the mail merge correctly and had my name inserted at the top...

Now, it looks like more of an ego play than an actual scam. My guess is that they print the book and then hit you up for money to buy it. More embarrassing - they put out a press release actually naming the suckers each time one falls for it.

But, lest anyone use this to point out the Web is making an art of the scam, I'd like to point out this is just a variation on the Who's Who book.