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Books AR&D Recommends
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Made to Stick: Why Some Ideas Survive and Others Die , by Chip Heath & Dan Heath. We all have ideas and we all work hard to have them catch on and succeed. The authors lay out their six research-based traits of “sticky” ideas – ideas that cut through and... more »
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Forging an emotional bond with audiences
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AR&D believes in the power of building your brand by forging a connection with audiences at an emotional level. You create loyalty and attract them to you when you show that you understand them. That means talking to them in ways that go well beyond product descriptions and product claims. ... more »
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A Beautiful Branding Mind
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A unique and compelling brand of journalism is th e key to both increasing your audience and to serving audiences well. AR&D creates such winning brands. We’ve undertaken literally hundreds of client assignments calling for us to design a brand of winning journalism that grows audience. But,... more »
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The Idea-Rich Organization
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Some call it creativity. Some call it innovation. Either way, it doesn’t matter to us. What does matter to AR&D is that we work with each client to make them into what we have come to call an ‘Idea-Rich Organization.’ So, what’s that? It’s an... more »
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Morning news is the new prime time
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The morning news wheel is dead. It’s outdated. It’s out of sync with viewers’ needs. Replace it before it costs you viewers. And the so-called “water cooler stories.” They are hurting your newscast – not helping. They’re near the bottom of the list of what motivates... more »
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Research News